Susan L. Hintze

Susan Hintze is the Founder and Co-Managing Partner at Hintze Law PLLC. Recognized by Chambers, Legal 500, & Best Lawyers. Susan serves on the International Association of Privacy Professionals (IAPP) Board of Directors and is an IAPP Westin Emeritus Fellow. She is also co-chair of the firm’s Regulatory Defense Group.

Susan has provided legal counsel to tech and e-commerce clients for over 25 years, of which, over 20 years have been focused exclusively in the area of privacy, AI, online safety, disinformation, and cybersecurity. She advises technology, analytics, advertising, media, gaming, and mobile companies on a wide range of U.S. and international privacy and data security issues. 

Representative areas of expertise include the FTC Act, Children's Online Privacy Protections Act (COPPA), California Consumer Protection Act (CCPA), CAN-SPAM, Video Privacy Protection Act (VPPA), state children and teens privacy and online safety, AI, robotics, drones, behavioral targeting and advertising, online and mobile tracking and monitoring using automatic tracking technology, facial recognition and biometrics, SMS and telemarketing laws, data security and data breach notice obligations, cloud computing strategy, and legislative and regulatory policy and outreach.

Ms. Hintze formerly served as co-chair of Cooley LLP's privacy group and co-lead of Perkins Coie's privacy group. She also gained valuable in-house experience as privacy counsel with Microsoft Corp., where she advised IT security, global sales and marketing, X-Box, HR, and legislative policy teams on privacy, data security, and online safety issues. Prior to Microsoft she served as lead privacy counsel at Dell, Inc.

Memberships, Honors, & Leadership

• Board of Directors, IAPP

  • 2025 - Present

• Westin Emeritus Fellow, IAPP

• Privacy Bar Advisory Board Member, IAPP

  • 2021 - 2023

• Co-Chair of RSA Conference Programming Privacy Track

  • 2018 - 2021

• Adviser to the American Law Institute’s project for Principles of the Law: Data Privacy

  • 2013 - 2019

• Privacy Advisory Committee Member to the City of Seattle

• QLaw: the LGBTQ+ Bar Association of Washington

• National Asian Pacific American Bar Association

Education

• University of Texas School of Law, JD, 1998

• University of Texas, BA, 1995

Bar Admissions

• California

• District of Columbia (inactive)

• Washington

Certifications*

• Fellow of Information Privacy (FIP)

• Certified Information Privacy Professional - United States (CIPP/US)

• Certified Information Privacy Technologist (CIPT)

*The Supreme Court of Washington does not recognize certification and certification is not a requirement to practice law in the State of Washington.