Susan L. Hintze

Susan Hintze is Managing Partner at Hintze Law PLLC and a Westin Emeritus Fellow with the International Association of Privacy Professionals. She is also co-chair of the firm’s Regulatory Defense Group.

Susan has provided legal counsel to tech and e-commerce clients for over 20 years, of which, 18 years have been focused exclusively in the area of privacy and security. She advises e-commerce, technology, analytics, advertising, media, gaming, and mobile companies on a wide range of U.S. and international privacy and data security issues. 

Representative areas of expertise include CAN-SPAM, the FTC Act, Children's Online Privacy Protections Act (COPPA), California Consumer Protection Act (CCPA), Video Privacy Protection Act (VPPA), SMS and telemarketing laws, data security and data breach notice obligations, behavioral targeting and advertising, online and mobile tracking and monitoring using automatic tracking technology, facial recognition and biometrics, cloud computing strategy, AI, robotics, drones, Big Data, Internet of Things, and legislative and regulatory policy and outreach.

Ms. Hintze formerly served as co-chair of Cooley LLP's privacy group and co-lead of Perkins Coie's privacy group. She also gained valuable in-house experience as privacy counsel with Microsoft Corp., where she advised IT security, global sales and marketing, X-Box, HR, and legislative policy teams on privacy, data security, and online safety issues. Prior to Microsoft she served as lead privacy counsel at Dell, Inc.

Memberships, Honors, & Leadership

• Westin Emeritus Fellow, International Association of Privacy Professionals

• Privacy Bar Advisory Board Member, International Association of Privacy Professionals 2021-2023

• Co-Chair of RSA Conference Programming Privacy Track 2018-2021

• Adviser to the American Law Institute’s project for Principles of the Law: Data Privacy 2013-2019

• Privacy Advisory Committee Member to the City of Seattle

• QLaw: the LGBTQ+ Bar Association of Washington

• National Asian Pacific American Bar Association

Education

• University of Texas School of Law, JD, 1998

• University of Texas, BA, 1995

Bar Admissions

• California

• District of Columbia (inactive)

• Washington

Certifications*

• Fellow of Information Privacy (FIP)

• Certified Information Privacy Professional - United States (CIPP/US)

• Certified Information Privacy Technologist (CIPT)

*The Supreme Court of Washington does not recognize certification and certification is not a requirement to practice law in the State of Washington.