Artificial Intelligence

AI is transforming how organizations innovate, operate, and compete, while introducing rapidly evolving legal, regulatory, and reputational risks. Hintze helps companies turn the ever-changing complexities of AI governance, privacy, and cybersecurity into practical, business-ready strategies that support innovation while managing risk.

Combining deep legal, technical, and operational experience, the Artificial Intelligence & Machine Learning Group helps organizations develop, deploy, and use AI technologies responsibly and confidently.

Our Capabilities

AI Governance & Transparency

We design customized AI governance, privacy, and security frameworks, including policies, procedures, training, and compliance programs. Our team helps clients establish responsible AI practices that promote stakeholder trust while addressing evolving AI, privacy, data protection, digital services, and security requirements.

Generative AI

Hintze advises clients on the privacy, security, and licensing challenges associated with generative AI technologies. The firm develops comprehensive compliance programs that help organizations responsibly implement and manage generative AI platforms.

AI & Employee Privacy

Organizations rely on Hintze for guidance on employee and applicant privacy and data protection issues involving AI and machine learning technologies. The firm helps develop privacy and security programs for employee monitoring tools, automated employment decision technologies (AEDTs), and other AI systems that process workforce data.

AI & Online Advertising

Applying privacy-by-design principles and ethical considerations, Hintze guides clients throughout the development, training, and deployment of AI systems used for predictive and targeted advertising.

AI & Health Privacy

Hintze works with organizations to address the privacy and security requirements surrounding AI technologies that process health information. The firm develops tailored compliance programs for AI platforms that analyze patient data, healthcare operations, and clinical outcomes.

AI Risk Assessments

Through AI impact assessments and data protection impact assessments, Hintze helps organizations identify legal, privacy, and operational risks. Recommendations are tailored to each client’s business objectives, organizational size, and overall risk profile.

AI Research & Research Review

Hintze provides legal and policy guidance for AI research initiatives, including reviewing research methodologies and publications for privacy, security, and ethical considerations, while contributing legal analysis to research efforts.

Regulatory & Public Policy

As AI regulations continue to evolve, Hintze helps clients craft tactical input to emerging legislation, draft regulations, self-regulatory principles, and public policy initiatives through strategic guidance and counsel.

Strategy & Communications

Working alongside organizations, Hintze helps integrate privacy, security, and responsible data features into their brands. The firm supports clients in developing messaging, strengthening trust, and creating meaningful market differentiation through responsible AI practices.

Biometrics & Facial Recognition

Hintze advises clients on biometric privacy and facial recognition laws and regulations, helping organizations assess risks and implement compliant data practices.

AI Investment & Corporate Transactions

Supporting mergers, acquisitions, and other corporate transactions involving AI and machine learning technologies, Hintze conducts privacy and security due diligence, responds to diligence requests, and advises on transaction documentation and post-closing considerations.

Enforcement Defense

Hintze represents clients in investigations and inquiries from the FTC, state Attorneys General, and international data protection authorities. The firm also assists organizations with compliance obligations arising from consent decrees and settlement agreements.