As FinTech and financial service organizations develop new products, leverage AI, and manage increasingly complex data ecosystems, they must navigate a growing landscape of privacy, cybersecurity, and financial regulatory requirements.

Drawing on the experience of former in-house counsel and technologists, Hintze’s FinTech & Financial Services Privacy Group helps FinTech companies, financial institutions, payment providers, investment advisers, insurance companies, gift card platforms, and payment card brands address privacy, cybersecurity, and regulatory requirements with practical guidance tailored to their technology and business objectives

Our Capabilities

Financial Privacy Compliance

Hintze advises clients on the privacy laws governing the financial services industry, including the Gramm-Leach-Bliley Act (GLBA), Fair Credit Reporting Act (FCRA), state financial privacy laws, and comprehensive state privacy laws. The firm helps organizations understand how these frameworks intersect and develop practical compliance strategies.

Data Rights and Strategy

Helping organizations understand their rights and obligations relating to personal data, Hintze develops data strategies aligned with business goals. The firm’s guidance addresses the interaction between financial privacy laws, broader privacy regulations, and contractual obligations unique to the financial services sector.

Privacy Programs & Operations

Hintze designs and matures privacy programs that support regulatory compliance, operational efficiency, and customer trust. The firm also helps FinTech organizations build scalable privacy operations that meet the expectations and contractual requirements of banking and financial institution partners.

Privacy Assessments

Through privacy assessments for products, services, partnerships, and business operations, Hintze helps organizations identify risks and establish repeatable processes that integrate privacy into ongoing business decision-making.

Marketing & Customer Engagement

Hintze advises organizations on privacy-compliant marketing strategies across telemarketing, text messaging, email, on-device communications, and other direct marketing channels. The firm also develops compliance programs to manage customer consent and marketing preferences.

AdTech & Targeted Advertising

As organizations leverage advertising technologies and targeted marketing, Hintze helps address applicable privacy laws, regulatory expectations, and industry standards governing customer tracking and advertising practices.

Strategic Partnerships

Hintze advises on privacy and data protection considerations within business partnerships, including affinity and private label card programs, gift card platforms, digital wallets, payment technologies, and joint marketing relationships.

Vendors & Supply Chain

Supporting organizations throughout third-party relationships, Hintze negotiates vendor agreements, advises on privacy and security obligations, and helps build vendor risk management programs for assessing existing and prospective vendors.

Corporate Transactions

Hintze supports mergers, acquisitions, and financing transactions by conducting and responding to privacy and cybersecurity due diligence and advising on data protection risks throughout the transaction process.

Regulatory Investigations & Public Policy

Representing clients in regulatory inquiries and investigations, Hintze assists organizations with compliance obligations arising from consent decrees and settlement agreements. The firm also provides guidance on legislative and regulatory developments affecting privacy, cybersecurity, and AI in the financial services sector.

Biometrics & Identity Technologies

Hintze counsels clients on the collection and use of biometric data and facial recognition technologies, including applications supporting fraud prevention, anti-money laundering (AML), and know-your-customer (KYC) programs.

Transparency & Privacy Notices

Developing privacy notices, trust centers, and other transparency initiatives, Hintze helps organizations clearly communicate data practices while supporting legal compliance and customer trust.

Cybersecurity & Incident Response

Hintze advises clients before, during, and after security incidents by helping organizations develop incident response capabilities, strengthen privacy governance, and respond effectively when data incidents occur.

Employee Privacy

Organizations turn to Hintze for guidance on employee privacy obligations involving workforce monitoring, biometric data, AI applications, and employee data rights.

Privacy, Security & AI Governance

Building on its experience across privacy, cybersecurity, and AI, Hintze develops internal policies, standards, and guidance that help organizations operationalize compliance and adapt to evolving legal and regulatory requirements.