Susan Lyon-Hintze has provided legal counsel to tech and e-commerce clients for over 19 years - 14 years of which have been focused exclusively in the area of privacy and security. She advises e-commerce, technology, analytics, advertising, media, gaming, and mobile companies on a wide range of U.S. and international privacy and data security issues. Representative areas of expertise include CAN-SPAM, the FTC Act, Children's Online Privacy Protections Act (COPPA), Video Privacy Protection Act (VPPA), SMS and telemarketing laws, data security and data breach notice obligations, behavioral targeting and advertising, online and mobile tracking and monitoring using automatic tracking technology, facial recognition and biometrics, cloud computing strategy, emerging issues such as drone laws, Big Data and Internet of Things, and legislative and regulatory policy and outreach.
Ms. Lyon-Hintze formerly served as co-chair of Cooley LLP's privacy group and co-lead of Perkins Coie's privacy group. She also gained valuable in-house experience as privacy counsel with Microsoft Corp., where she was advised IT security, global sales and marketing, X-Box, HR, and legislative policy teams on privacy, data security, and online safety issues. Prior to Microsoft she served as lead privacy counsel at Dell, Inc.
Memberships & Leadership
- Advisory Board Member to the American Law Institute’s Restatement Third on Information Privacy Principles.
- International Association of Privacy Professionals (Certified Information Privacy Professional/U.S.*)
- Privacy Advisory Committee Member to the City of Seattle
- University of Texas School of Law JD, 1998
- University of Texas BA, 1995
- District of Columbia
*The Supreme Court of Washington does not recognize certification and certification is not a requirement to practice law in the State of Washington.