Artificial Intelligence

FTC Introduces Novel Ban in Its Settlement with NGL Labs and Scrutinizes AI Representations

By Emily Litka

On July 9, 2024, The Federal Trade Commission (FTC) and the Los Angeles District Attorney’s Office (LA DA) reached a settlement with NGL Labs, the maker of the “NGL: ask me anything” app and its co-founders. The complaint alleged violations of the Federal Trade Commission Act (FTC Act), the Children’s Online Privacy Protection Act (COPPA), the Restore Online Shoppers’ Confidence Act (ROSCA), and similar California state laws. In the complaint, the FTC and LA DA also brought claims against NGL’s cofounders individually. 

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